Chief Marketer Staff
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Agencies
Promotional Product Sales Drop Almost 10% in Q4 2009
Sales in the global promotional products industry in the fourth quarter of 2009 were 9.7% lower than sales in the same quarter of 2008
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Agencies
Target Launches Mobile Coupons Nationwide
Shoppers at Target’s 1,740 stores in 49 states can now sign up to have the brand’s discount coupons sent to their mobile phones and can redeem those coupons by having their devices scanned at the checkout counter
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RMI Founder Martin Stein Dies
Martin Stein, the CEO of RMI Direct Marketing, died of cancer Monday afternoon. He was 58.
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Cost Cutting, E-Commerce Trim Frederick’s Of Hollywood’s Loss
Whether the result of cost cutting or improved e-commerce operations, direct sales from Frederick
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Agencies
Direct Good, But Retail Better, For J.Crew Group
Direct sales for J.Crew Group rose during the company
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Weber Shandwick Hires Dantico As Digital Communications VP
Alecia Dantico has been named VP in Weber Shandwick
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Agencies
The Power of Charitable Member Engagement
It has become a familiar and comforting rite after each of the biggest disasters of the past decade, including the Sept. 11 terrorist attacks, Hurricane Katrina and the Asian tsunami
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Email
Milwaukee Tool Discovers the Power in E-mail Video
Video is hot, and e-mail is useful. Obviously it would be good to combine the two and get both the heat and the utility by delivering video in e-mail. Problem is that e-mail hasn
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Crest Casting Call Searches for People Willing to See a Dentist
Procter & Gamble brands Crest and Oral B are looking for six people in six of 14 U.S. cities recently identified as having citizens with the worst teeth to participate in a program to improve their oral health