Chief Marketer Staff
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Agencies
American Eagle Takes Lesson From Shutting Sub-Brand, Ends Year Strong
All right, so American Eagle is shutting one of its brands. But not without having learned a lesson about launching a brand
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Gupta Resigns From InfoGroup Board
Vinod C. Gupta has resigned from the board of directors of infoGroup. Gupta
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Email
Artful Use of E-mail Gives American Ceramic Society Triple-Digit Sales Spike
In less than three years, the American Ceramic Society increased product sales by more than 200%
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Staples Launches New Web Site Aimed at Businesses
Staples, the office supplies giant, has launched a new commercial Web site StaplesAdvantage.com (www.staplesadvantage.com) aimed specifically at business customers.
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U.K. DM Payment Fraud Drops 15%
The value of online, mail order and telephone order fraud in the U.K declined by an estimated 15% to 278 million British pounds ($306 million) in 2009, compared with 328 million pounds ($494 million ) in 2008, according to Retail Decisions, a payment fraud prevention company.
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DataLogix Names Hillyard CFO
John Hillyard has joined DataLogix, and will serve as the company
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First Data Appoints Forehand Interim CEO
First Data Corp. has appointed Joe Forehand chairman and interim chief executive officer (CEO).
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DonorBase Names Hammer National Sales Manager
DonorBase Inc. has named Bruce Hammer national sales manager.
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Agencies
Keep Your Merchandising Consistent
A theme running throughout all the sessions on Thursday at the annual NEMOA spring conference in Boston was consistency. Speakers stressed keeping your brand and your value proposition consistent, no matter what the channel—retail, Web or catalog.