Chief Marketer Staff

• Live from PMA Law Conference: Online Legislation May Tighten

  Marketing lawyers anticipate more scrutiny and possible regulation of online promotions in the coming year. That’s one trend under discussion at the Promotion

• OfficeMax Shareholders Take Boise Cascade Stock in Acquisition Deal

  OfficeMax shareholders elected to receive $1.4 billion in Boise Cascade stock and cash in return for the outstanding shares of OfficeMax. The transaction

• Short Cuts

  Jeffrey T. Moriarty has joined MeritDirect as a vice president in its Business List Management Services Group. Moriarty will establish a list management

• Live from PMA Law Conference: Online Legislation May Tighten

  Marketing lawyers anticipate more scrutiny and possible regulation of online promotions in the coming year. That’s one trend under discussion at the Promotion

• NYC Comptroller Asks for Audit of Snapple Deal

  The New York City Comptroller is not satisfied with answers about the bid process that led to $166 million in deals between Snapple Beverage Group and

• Can Spam Passes Congress, Now on Way to President

  The Can Spam Act underwent its final Congressional approval in the House of Representatives on Monday and is now on its way to the White House for the

• Complex Orders Increase Online Shopping Cart Abandonment: Study

  The good news is that potential customers are no longer abandoning online shopping carts because of technology issues. The bad news is that complex order

• American, Scholastic Promote Classroom Reading

  American Airlines and Scholastic will sponsor Scholastic Read For 2004, targeting 8 million consumers in schools and in the air. Scholastic has put kids’

• CommercialWare Takes Possession of OrderMotion

  CommercialWare Inc. has acquired OrderMotion, an ASP direct commerce system provider. OrderMotion provides direct commerce targeting for small- to medium-sized

• Wellspring Capital Management Acquires Edwin Watts Golf

  Edwin Watts Golf, a golf equipment and accessories marketer, has been acquired by Wellspring Capital Management LLC. Terms were not disclosed. The Fort