Chief Marketer Staff

• Live from NCDM: Bloomingdale’s Drops a Dime on its Best Customers

  (Direct Newsline)In detective novels of old, dropping a dime on someone meant placing a tip-off call to the police. But when Bloomingdale’s drops a dime,

• Live from NCDM: Bloomingdale’s Drops a Dime on its Best Customers

  (Direct Newsline)—In detective novels of old, dropping a dime on someone meant placing a tip-off call to the police. But when Bloomingdale’s drops a dime,

• USPS Reports $300 Million Income, Renews Rate Pledge

  The U.S. Postal Service reported net income of $3.9 billion for the year ended Sept. 30, exceeding its financial plan for fiscal year 2003 by $300 million,

• Ex-Mail-Well Employee Kills Co-Worker, Self in California Shooting

  An armed former employee of PrintXcel, a printing plant owned by Mail-Well Inc., entered the Visalia, CA plant early Tuesday morning and shot an employee

• News Briefs

  MCDONALD’S EUROPE: announced the appointment of Kay Napier as senior VP/CMO. Since joining the company in Nov. 2002, Napier has worked closely with McDonald’s

• Bon Voyage

  A promotion under development will send a winner on a fabulous trip. But where to send them? That’s the quandary for clients and agencies when deciding

• Live from PMA Law Conference: Online Legislation May Tighten

  Marketing lawyers anticipate more scrutiny and possible regulation of online promotions in the coming year. That’s one trend under discussion at the Promotion

• Live from PMA Law Conference: Online Legislation May Tighten

  Marketing lawyers anticipate more scrutiny and possible regulation of online promotions in the coming year. That’s one trend under discussion at the Promotion

• Short Cuts

  Jeffrey T. Moriarty has joined MeritDirect as a vice president in its Business List Management Services Group. Moriarty will establish a list management

• Can Spam Passes Congress, Now on Way to President

  The Can Spam Act underwent its final Congressional approval in the House of Representatives on Monday and is now on its way to the White House for the