Chief Marketer Staff

• Southridge Capital to Launch New Petals Brand, Catalog

  Petals Inc. will publish a new catalog in January. The Tarrytown, NY-based marketer had filed for Chapter 11 bankruptcy protection in May, and Chapter

• List and Database News

  XXL This hip-hop culture magazine reaches 37,470 subscribers who are primarily young, trendy, males. The publication covers sports, entertainment, fashion,

• Bush Signs First National Anti-Spam Act

  President Bush signed the Can Spam Act of 2003 into law in the Oval Office Tuesday morning. The law establishes the first national standards for commercial

• Unilever Cuts Jobs, Sells Part of Home/Personal Care Business

  Unilever plans to cut 175 jobs and sell off four products in a move to improve organization and increase investment in its home and personal care business.

• E-mail ‘Cluster Bombs’ Are Next Online Scourge

  Online marketers beware. What if someone’s e-mail inbox was inundated with hundreds or thousands of messages in a short period because of your Web site?

• Commission Votes to Approve NYC Snapple Deal

  A review commission voted last week to approve a controversial five-year deal worth $166 million giving Snapple exclusivity as New York City’s beverage

• Congress Mulls Monthly Do Not Call Updates

  Congress may require telemarketers to update their Do Not Call files monthly, rather than quarterly, to keep pace with the national Do Not Call Registry.

• Mail Stream: A Report on Incoming Direct Mail

  Caswell-Massey pares down its merchandise mix to focus exclusively on men. All traces of the catalog’s typical mixed-gender slant are eliminated, evidenced by the new tagline “Distinctive Products for Men Since 1752.”

• Letters to the Editor

  *Letters to the Editor : What else

• Unilever Cuts Jobs, Sells Part of Home/Personal Care Business

  Unilever plans to cut 175 jobs and sell off four products in a move to improve organization and increase investment in its home and personal care business.