Chief Marketer Staff

• Unilever Cuts Jobs, Sells Part of Home/Personal Care Business

  Unilever plans to cut 175 jobs and sell off four products in a move to improve organization and increase investment in its home and personal care business.

• Commission Votes to Approve NYC Snapple Deal

  A review commission voted last week to approve a controversial five-year deal worth $166 million giving Snapple exclusivity as New York City’s beverage

• Correction

  In a Dec. 11 Direct Newsline story,

• Canada Halts $40 Million Ad-Grant Program

  Canadian Prime Minister Paul Martin halted a federal program that doled out $40 million for ads and sponsorship of cultural and sporting events. That

• Reebok and Pharrell Sign Footwear and Apparel Licencing Deal

  Musician Pharrell Williams and Reebok, Canton, MA, announced a long-term licensing partnership on Dec. 11 that includes a collection of men’s and women’s

• Peet’s Coffee Relaunches Web Site

  Peet

• Agencies

  The History Channel Forms Partnership with the NBA

  The History Channel signed a multi-year deal on Dec. 10 sponsoring the National Basketball Association Hardwood Classics program. The NBA is the first

• Delta Launches SkyMilesShopping.com for the Holidays

  Delta announced this week the launch of an online shopping mall enabling SkyMiles members to earn miles for purchases at more than 100 brand-named stores

• Smooth Returns Key to Customer Loyalty: Survey

  A clearly articulated return policy can make the difference between whether a new customer uses a direct response channel, or an existing customer returns

• News Briefs

  THE UK’S MOBILE MARKETING ASSOCIATION: has launched a Code of Conduct for the mobile marketing industry. The code provide guidance to developing activity