THE UK’S MOBILE MARKETING ASSOCIATION:
has launched a Code of Conduct for the mobile marketing industry. The code provide guidance to developing activity within the framework of current legislation as well as referencing guidelines from other industry bodies. The guidelines can be found at www.mmaglobal.co.uk
BURGER KING CORP.: signed two new multi-year agreements with Los Angeles-based Equity Marketing, Inc., extending their marketing relationship. The contract renewal with Restaurant Services, Inc., the exclusive domestic purchasing cooperative for Burger King, allows Equity Marketing to serve as the primary manufacturer of premium items for Burger King’s domestic promotional programs. In addition, the company has signed an agreement with Burger King to serve in the same capacity for Burger King International’s promotional programs.
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