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Chief Marketer Staff

  • Coupon Problems Lead to Checkout Rage

    A woman buying groceries at a Pennsylvania grocery store earlier this month slowed down the checkout line with coupon problems, which ended in a scuffle

  • Acxiom Hacker Pleads Guilty

    Daniel J. Baas, who broke into an Acxiom Corp. File Transfer Protocol server during the July 27 weekend, has entered a guilty plea in U.S. District Court,

  • Holden Demoted at Kraft, Deromedi Takes Helm

    Under pressure from Wall Street to turn around its North American business, Kraft Foods removed Betsy Holden from the position of co-chief and named her

  • Holden Demoted at Kraft, Deromedi Takes Helm

    Under pressure from Wall Street to turn around its North American business, Kraft Foods removed Betsy Holden from the position of co-chief and named her

  • ValueClick Acquires Hi-Speed Media

    ValueClick Inc., Westlake Village, CA, has acquired Hi-Speed Media for $9 million in cash, and considerations that could reach $1 million per quarter

  • Astro Boy Relaunch Gets QSR, Pop-Ice Tie-ins

    CKE Restaurants and Jel-Sert Co. will run promos tied to Astro Boy, premiering in February 2004 on Kids’ WB. Sony Pictures Television revives the Japanese

  • Tracy Locke Hires New Promo Director

    Tracy Locke Partnership has named Bobbi Merkel as director of promotional initiatives, a new position. Her responsibilities include increasing integration

  • President Signs First National Anti-Spam Act

    President Bush Tuesday signed legislation to stem the deluge of unsolicited e-mail pitches. The measure establishes the first national standards for commercial

  • List and Database News

    King There are 28,097 active paid subscribers to this urban men’s lifestyle magazine. Each issue features beautiful women, shoes, clothes, automobiles,

  • Sweater Firm That Sold to Delia’s Settles Labor Case

    Danmar Finishing, a Brooklyn sweater factory, will pay $410,000 to settle charges by the U.S. Dept. of Labor, according to Newsday. The firm received