Chief Marketer Staff
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Coupon Problems Lead to Checkout Rage
A woman buying groceries at a Pennsylvania grocery store earlier this month slowed down the checkout line with coupon problems, which ended in a scuffle
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Acxiom Hacker Pleads Guilty
Daniel J. Baas, who broke into an Acxiom Corp. File Transfer Protocol server during the July 27 weekend, has entered a guilty plea in U.S. District Court,
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Holden Demoted at Kraft, Deromedi Takes Helm
Under pressure from Wall Street to turn around its North American business, Kraft Foods removed Betsy Holden from the position of co-chief and named her
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Holden Demoted at Kraft, Deromedi Takes Helm
Under pressure from Wall Street to turn around its North American business, Kraft Foods removed Betsy Holden from the position of co-chief and named her
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ValueClick Acquires Hi-Speed Media
ValueClick Inc., Westlake Village, CA, has acquired Hi-Speed Media for $9 million in cash, and considerations that could reach $1 million per quarter
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Astro Boy Relaunch Gets QSR, Pop-Ice Tie-ins
CKE Restaurants and Jel-Sert Co. will run promos tied to Astro Boy, premiering in February 2004 on Kids’ WB. Sony Pictures Television revives the Japanese
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Tracy Locke Hires New Promo Director
Tracy Locke Partnership has named Bobbi Merkel as director of promotional initiatives, a new position. Her responsibilities include increasing integration
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President Signs First National Anti-Spam Act
President Bush Tuesday signed legislation to stem the deluge of unsolicited e-mail pitches. The measure establishes the first national standards for commercial
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List and Database News
King There are 28,097 active paid subscribers to this urban men’s lifestyle magazine. Each issue features beautiful women, shoes, clothes, automobiles,
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Sweater Firm That Sold to Delia’s Settles Labor Case
Danmar Finishing, a Brooklyn sweater factory, will pay $410,000 to settle charges by the U.S. Dept. of Labor, according to Newsday. The firm received