Chief Marketer Staff

• Location, Location, Location

  Gone are the days when shopping malls were merely places to buy the latest CDs or trend-setting sneakers. Across the country, shopping centers are reinventing

• Agencies

  My Blue Heaven

  This issue, we continue our annual look at holiday catalogs. I should stress that this is a highly scientific review of the catalog industry’s end-of-2003

• Agencies

  Throwing the Book at Ma Bell

  Greetings, brethren. Please take your seats, and remember to turn your cell phones and pagers to the option. My discourse today will focus on Sin and

• Agencies

  Acxiom Acquires Claritas Europe

  Acxiom Corp. agreed to acquire Claritas Europe from VNU N.V. last month for $40 million. The acquisition, which was expected to close within 30 days,

• Agencies

  Of Posts and Couriers

  It’s been interesting to participate in the debate over the transformation of the American postal system while having the luxury to merely observe what’s

• Agencies

  Capital One’s High-Tech ROI Curve

  Are you investing in a new system, or pumping millions into an old one to stay ahead of the technology curve? Stop trying so hard. Instead, sit down and

• Driven to Drink

  For a child of the ’50s, Saturday morning television was a rite of passage. A recitation of titles from that era is enough to give a boomer chills: The

• Agencies

  A Brief Respite

  As this issue went to press, President Bush signed the nation’s first federal anti-spam law and that loud popping noise you hear is direct marketers uncorking

• Full Circle

  When was the last time you heard a rotary dial phone? Not the ring of it although the timbre of a real bell is delicious after years of tinny renditions

• Agencies

  Court Halts DNC Scheme

  A U.S. district court last month barred a Lake Tahoe, CA company from claiming it can register consumers on do-not-call lists for a fee. The Federal Trade