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Chief Marketer Staff

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    letters to the editor

    THE TRULY MODERN WAY By golly, Holly Regarding your November 2003 letter about poor, old, decrepit Tom Collins You wouldn’t be pitching the BlackBerry

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    Oops, Try Again!

    Direct marketers understand how controlled mistakes can significantly and positively affect their bottom lines. In fact, to be more successful, maybe

  • California Screaming

    There’s a long list of retail troubles in California these days. Two lawsuits charging Safeway Stores with mismanagement came in the midst of a long strike

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    DIRECT listline

    NEW LISTS 4Jobs.com This master file contains records for nearly 30,000 prospects who opted in to receive information by e-mail. Those listed are employed

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    Up to No Good

    Two words that are damaging our credibility, causing complaints and acting as weak crutches for questionable sales pitches: Up to. The Up to problem has

  • Highs and lows

    This is the list-making time of the year. No, I’m not talking about the one that fellow at the North Pole consults (and that, at press time, is the preoccupation

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    The Beat Goes On

    Sonny and Cher live again. A DVD set of the 1970s musical duo is selling gangbusters through an infomercial and even better through a Web site, according

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    Kia Gets 36% Response to Dealer Mailing

    Kia Motors America has pulled in a 36% response to a mailing promoting a new online communications system to its dealership owners. So far the U.S. arm

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    Chicago Bank Chain Tightens Targeting

    BankFinancial, a Chicago-area banking chain, was sure that the best prospects for its high-balance checking account were people age 55 and older. That

  • PROMO exclusive: By the Numbers

    Click here for the complete January 2004 Special Report on Event Marketing No longer a bit player, event marketing moved to the top of the bill in 2003.