Chief Marketer Staff, Author at Chief Marketer

All Aboard the SSTA Express

The Streamlined Sales Tax Agreement train is getting ready to leave the station. Are you on board? If not, you should at least be familiar with the itinerary

Agencies

Of Posts and Couriers

It’s been interesting to participate in the debate over the transformation of the American postal system while having the luxury to merely observe what’s

Driven to Drink

For a child of the ’50s, Saturday morning television was a rite of passage. A recitation of titles from that era is enough to give a boomer chills: The

Agencies

Getting People Online Starts Offline

Scott Moore is the executive vice president of the decision sciences group at iLeo, the direct database and interactive unit of Leo Burnett USA in Chicago.

Agencies

Court Halts DNC Scheme

A U.S. district court last month barred a Lake Tahoe, CA company from claiming it can register consumers on do-not-call lists for a fee. The Federal Trade

Full Circle

When was the last time you heard a rotary dial phone? Not the ring of it although the timbre of a real bell is delicious after years of tinny renditions

Agencies

A Brief Respite

As this issue went to press, President Bush signed the nation’s first federal anti-spam law and that loud popping noise you hear is direct marketers uncorking

Agencies

President Signs Fair Credit Act

President Bush signed the Fair and Accurate Credit Transactions Act of 2003 into law early last month. H.R. 2622, sponsored by House Financial Institutions

Agencies

DMA’s Wientzen to Retire

H. Robert Wientzen will step down as president and CEO of the Direct Marketing Association this year. Wientzen set July 1 for his departure, although

Agencies

My Blue Heaven

This issue, we continue our annual look at holiday catalogs. I should stress that this is a highly scientific review of the catalog industry’s end-of-2003