Chief Marketer Staff

• Location, Location, Location

  Gone are the days when shopping malls were merely places to buy the latest CDs or trend-setting sneakers. Across the country, shopping centers are reinventing

• Agencies

  Kia Gets 36% Response to Dealer Mailing

  Kia Motors America has pulled in a 36% response to a mailing promoting a new online communications system to its dealership owners. So far the U.S. arm

• Agencies

  News briefs/directmag.com

  12/11 ENTREPRENEUR KEN HAKUTA said he is negotiating to buy toy direct marketer FAO Schwarz from bankrupt parent FAO Inc., according to reports. Hakuta

• Agencies

  Bloomingdale’s Goes for the Best

  In detective novels of old, dropping a dime on someone meant placing a tip-off call to the police. But when Bloomingdale’s drops a dime, the only booking

• Driven to Drink

  For a child of the ’50s, Saturday morning television was a rite of passage. A recitation of titles from that era is enough to give a boomer chills: The

• Agencies

  Amtrak Advertises at Prospects, Not to Them

  A good ad based on sound direct response advertising principles invites the reader to pause for a brief visit. It says to the reader’s eye, Come in. Pull

• Agencies

  Wanted: More Catalogs

  Didn’t think it was possible, did you, that some people out there could actually want to see more catalogs in their mailboxes? Sure, they’re already loaded

• Full Circle

  When was the last time you heard a rotary dial phone? Not the ring of it although the timbre of a real bell is delicious after years of tinny renditions

• Agencies

  Scanning Ahead

  As direct marketers, we know a lot about consumers. While more and more safeguards will be put in place to restrict our access to information about them,

• Agencies

  Throwing the Book at Ma Bell

  Greetings, brethren. Please take your seats, and remember to turn your cell phones and pagers to the option. My discourse today will focus on Sin and