Chief Marketer Staff

• BeNow Hires Director of Strategic Marketing Solutions

  BeNow has hired Brett Rudy to be its director of strategic marketing solutions. His new duties at the Wakefield, MA-based firm include coordinating multi-channel

• Schwan’s Launches Loyalty Program

  The Schwan Food Company, Marshall, MN, begins its first long-term, loyalty-based program with the Home & Gifts Store. Through the store, customers can

• Valpak, SmartSource Team Up On Coupons

  Valpak and SmartSource have joined forces to distribute each other’s grocery coupons on the Internet. The SmartSource Online Savings Network, anchored

• Starbucks to End Inactivity Fees on Store Cards

  Starbucks Coffee Co. has decided not to charge a monthly inactivity fee for its branded store-value cards. The announcement came last month, just weeks

• News Briefs

  THE CONNECTICUT SUN: the first independently-owned and operated WNBA franchise, announced last week its selection of New Haven-based p.r. firm Mason &

• Indian Judge Orders End of Spam

  In a landmark judgment, an Indian court has ordered an Indian company to stop jamming an internet service by sending junk e-mails, or spam, according

• AT&T Warns of Online Billing Scam

  AT&T Worldnet Service, the company’s Internet service provider, is warning customers that they may have been targeted by an e-mail scam designed to capture

• Short Cuts

  Consumer Direct of America, a Las Vegas online Mortgage consolidator, has finalized its acquisition of Consulting Services LLC, Atlanta, whose assets

• Promotional Mini-Movie Stars Bon Jovi and Elway

  The Arena Football League (AFL) and Regal CineMedia announced last week that they are running a promotional mini-movie, produced by The NBC Agency, in

• FDS Offers 250,000 Samples to Fitness Enthusiasts

  FDS plans to distribute 250,000 samples of its new feminine deodorant spray this month to health clubs nationwide. FDS Pursonals, a portable spray that