Chief Marketer Staff

• Illuminations Files for Chapter 11

  Candles cataloger and retailer Illuminations has filed for Chapter 11 bankruptcy protection. The filing was necessitated after the company

• HealthPlus Chooses AdSouth for DM Campaign

  HealthPlus Benefits LLC has tapped AdSouth Partners, Inc. to manage its $9.6 million direct marketing campaign. AdSouth will be responsible for preparing

• Sportsman’s Guide Expects to Post Gains

  The Sportsman’s Guide Inc. expects to report earnings of 72 cents per share for the fourth quarter, up from 53 cents per share last year. The outdoor

• Free Mountaineers, But the Rest of West Virginia is $100 Million on EBay

  “Mountaineers Are Always Free,” reads the West Virginia state motto, but an online auction for the state itself fetched nearly $100 million on eBay before

• List and Database News

  Telecharge Hispanic Database MKTG Services is now managing this file of 83,495 buyers of travel, food and entertainment. The source is direct mail. Selections:

• E Net Marketing Acquires FairBet.org

  E Net Marketing Ltd. has acquired online gaming portal www.FairBet.org for $1.15 million. St. John’s, Antigua-based E Net Marketing Ltd. will add FairBet.org

• Promotional Mini-Movie Stars Bon Jovi and Elway

  The Arena Football League (AFL) and Regal CineMedia announced last week that they are running a promotional mini-movie, produced by The NBC Agency, in

• Valpak, SmartSource Team Up On Coupons

  Valpak and SmartSource have joined forces to distribute each other’s grocery coupons on the Internet. The SmartSource Online Savings Network, anchored

• AT&T Warns of Online Billing Scam

  AT&T Worldnet Service, the company’s Internet service provider, is warning customers that they may have been targeted by an e-mail scam designed to capture

• Indian Judge Orders End of Spam

  In a landmark judgment, an Indian court has ordered an Indian company to stop jamming an internet service by sending junk e-mails, or spam, according