Chief Marketer Staff
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Chrysler to Give Minivan to Last Person Standing
Chrysler Group will give away a minivan next month to the contestant who can stand the longest with one hand on one of its new vehicles. Chrysler’s minivan
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Spiegel Revamps Its Big Book
(Catalog Age) The folks at Downers Grove, IL-based Spiegel Group are hoping that rebranding its eponymous catalog will help the company reverse its flagging
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List and Database News
Hispanic Ticket Buyers This file has over 44,000 Hispanic Ticket Buyers. This new file identifies Hispanics who purchased tickets to see a theatrical
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Kellogg Canada Steps Up Government Tie-in
Kellogg Canada this month puts 800,000 pedometers in boxes of Special K cereal as part of a tie-in with the government. Specially marked boxes feature
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Frito-Lay Readies Low-Carb Doritos, Tostitos
Frito-Lay will launch low-carb Doritos and Tostitos this spring. Doritos Edge and Tostitos Edge will be made with soy protein and fiber and should boost
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McKesson Buys Moore Medical for $40 Million
McKesson Corp., a healthcare services company, has finalized plans to acquire Moore Medical Corp. for $40 million, according to a McKesson statement.
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Formal Investigation Opened in Coca-Cola Tampering Case
The Securities and Exchange Commission formally opened its investigation last Wednesday of Coca-Cola over allegations raised by a former employee that
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Judge Denies Gillette’s Motion to Halt Sale of Quattro Razor
A federal judge last week denied The Gillette Co.’s request to block Schick-Wilkinson Sword from selling its new Quattro razor. Judge Patti Saris of the
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Agencies
Blimpie Diners Sample Health Clubs
In support of the Blimpie Carb-Counter Menu, Blimpie International, Inc. and the International Health, Racquet and Sportsclub Association (IHRSA) have
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Agencies
PartyPoker.com Sponsors Lingerie Bowl after Dodge Pulled out
Poker Web site PartyPoker.com has stepped in as the title sponsor of the controversial Lingerie Bowl airing Super Bowl Sunday after DaimlerChrysler Corp.