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Chief Marketer Staff

  • Agencies

    News briefs/directmag.com

    1/13 DRAFT CHICAGO has been named the Direct Marketing Educational Foundation’s first volunteer advertising agency of record since 1985. Sid Liebenson,

  • Agencies

    Lillian Vernon Parent Buys Time Life Inc.

    Direct Holdings Worldwide LLC has bought Time Life Inc., the music and video direct marketing subsidiary of Time Inc. Time Life will be owned and operated

  • Agencies

    Search Engine Shakeup

    The search engine landscape changed again last month when MSN dropped LookSmart as its technology source and switched to Inktomi. Andrew Wetzler, president

  • Agencies

    Holiday Leftovers

    I know it’s February. You’ve got visions of hearts and flowers (and maybe flower orders flowing in) dancing in your head. But at this writing, I’ve still

  • Agencies

    BluBlocker Blends Calendar and Cheesecake

    Folks receiving the newest catalog from BluBlocker Corp. should be forgiven if the first thing they notice isn’t the company’s sunglasses. The firm’s

  • Agencies

    Pet Cause

    There have been many great animal stars in the pantheon of television history Lassie, Rin Tin Tin and Flipper, to name a few. The American Society for

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    99 and 44/100% Art

    It’s a scientific fact that our olfactory sense is the most profound memory trigger that we possess. It certainly is for me; Coppertone smells like summer,

  • Forget Emerson?

    Have we reached a point in our cultural evolution in which we no longer are responsible for our own decisions and actions? Did Ralph Waldo Emerson, whose

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    Kellogg School Takes DM Electronic

    Northwestern University’s Kellogg School of Management is set to further fine-tune and expand its direct marketing, which it began overhauling last year.

  • New Bear in Town

    The Vermont Teddy Bear Co. has arrived in the city that drives the most sales for its Bear-Gram gift business: New York. And for the first time, the company