Chief Marketer Staff

• Brazil Hands Out Condoms for Carnival

  The Brazilian government is promoting safe sex during Carnival by giving away 10 million condoms. The giveaway is part of the Health Ministry’s anti-AIDS

• Live from the DMA’s Catalog-on-the-Road Day: Relationships Key in Multichannel Strategy

  In a multichannel environment, relationships with customers are more important than ever to build brand, according to Jeffrey P. Kleinfelter, senior research

• ClientLogic Wins BMG Music Service’s Mailing Lists

  ClientLogic Specialists Marketing Services has been named list manager of BMG Music Service

• NBA TV Plays All-Star Weekend

  NBA TV today launches marketing initiatives for the NBA All Star Weekend Feb. 12-16 in Los Angeles and across the country. “All Star Weekend is the ultimate

• Live from the DMA’s Catalog-on-the-Road Day: Don’t Be A Volunteer

  If the FBI comes calling and asks you to hand over data on a customer, don’t just volunteer the information in a patriotic fever. Wait for a subpoena.

• Microsoft Splits CRM Duties Between MRM Partners and Young and Rubicam

  Microsoft Corp. has centralized its customer relationship management responsibilities at two agencies specializing in customer contact: MRM Partners,

• BBDO Names Osborn President-CEO

  John B. Osborn, 37, has been appointed president-CEO of BBDO New York, becoming the youngest executive to lead the agency. He replaces Bill Katz, who

• Federal Privacy Czar Urged

  Privacy officials urged lawmakers to legislate a chief privacy officer position at the Office of Management and Budget to oversee federal privacy issues.

• Mailers Urge House Panel to Reform USPS

  Mailers urged Congress yesterday to adopt recommendations of the President’s Commission on the U.S. Postal Service. In testimony before the House Special

• List and Database News

  Credindex Ultimate Ethnic Credit Card Buyers Credindex is introducing four credit card buyers files. They are: Credindex Ultimate Affluent Credit Card