Chief Marketer Staff

• 24/7 Real Media Announces Reverse Stock Split

  The Board of Directors at 24.7 Real Media Inc. has authorized a 1-for-5 reverse split of its common stock. The new stock will begin trading on Feb. 27

• Agencies

  Volvo Launches S40 in $3 Million Push

  Volvo Cars of North America is running an estimated $3 million tour and online sweeps to launch its S40 sedan this spring. Volvo partners with Virgin

• McDonald’s Replaces Kobe Bryant with Yao Ming

  McDonald’s Corp. has signed a multi-year global partnership with NBA star Yao Ming. Ming replaces NBA player Kobe Bryant, whose three-year contract with

• Vermont Teddy Bear Bullish in Second Quarter

  The Vermont Teddy Bear Co., Shelburne, VT, generated second-quarter revenue of $13.4 million, up from $9.3 million a year ago. The company

• ComScore Media Metrix Ranks Top Internet Properties for January

  During January 2004, the total U.S. Internet population was 152.4 million users, who spent an average of 28.9 hours online, up 5% from December. Tax,

• Industry Ponders Next Step After Court Says DNC List is Constitutional

  The United States Court of Appeals ruled that the federal do-not-call list is a valid commercial speech regulation, and refused to support a challenge

• Guerrilla Marketing Goes Mainstream: AMA Conference

  Guerilla marketing will spread beyond jaded young adults as marketers target Baby Boomers, African-Americans and other audiences this year. That’s one

• List and Database News

  First Choice Investors This file contains 199,579 active direct-mail-sold investors with current accounts at discount brokerage firms. Selections: Age,

• Online Ad Revenue Tops $2 Billion in Quarter

  Online advertising revenue in the U.S. totaled $2.2 billion for the quarter ended Dec. 31, a 38% increase over the same period last year, according to

• Short Cuts

  Patrick Connolly, executive vice president/CMO at Williams-Sonoma Inc. will deliver the keynote address at the Direct Marketing Association’s 21st Annual