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Chief Marketer Staff

  • Agencies

    Media Planning: Necessary But Insufficient

    The advertising world spends approximately $5 billion annually on media buying and planning. And while that is a necessary component of marketing success,

  • Mobile

    Do You Need an App?

    Did the unveiling of the Apple iPad get your marketing department thinking, Uh-oh, now we really need an app!? Not so fast. While Apple has great credentials

  • Office Depot Goes for the Win

    Instant-win games are a sure-fire way to get customers to take action now. And, they provide a nice short-term sales boost and a little bit of fun for

  • PR Is a Partnership

    TREAT YOUR PR AGENCY AS A PARTNER To ensure the success of your PR program, view your agency as a business partner, not simply a vendor-for-hire. Give

  • Agencies

    B-to-B with a 3.0 Edge

    Vickie Chiappetti, e-marketing project manager for Milwaukee Electric Tool, tells why cutting-edge new media works for her business-to-business company.

  • Agencies

    E-mail Risks Bring Business Rewards

    Icebreaker specializes in activewear apparel for skiers, mountain climbers and participants in other sports that might be considered high-risk. This past

  • Following the Tracks

    One thing about the social space is certain: The time to just be hanging out there because it’s what all the cool kids do is over. Marketers spending

  • Interactive Goes Big

    In 2009 the Chief Marketer Interactive Survey showed marketers deciding to follow online audiences into social networks, where the branding effects were

  • Agencies

    Looking Good

    Pretty is as pretty does: In e-mail creative, that means ensuring that the messages render properly in all the major Web clients. After all, it doesn’t

  • Agencies

    Reviving that Impulse Spark

    Whatever happened to grabbing a box of Godiva chocolates off the shelf simply because you wanted an extravagant treat? Oh, right, it’s not in the budget