Chief Marketer Staff
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Agencies
Need a Marketing Concept? No Problem Hire a Celebrity
The ad is for a financial brokerage house. The illustration is a color photo of the actor Sam Waterston a head and shoulders mug shot looking at the camera.
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Agencies
AARP Meets the Baby Boomers
The post-World War II generation began turning 50 in 1996. Since then, numerous baby boomers have become eligible for membership in AARP, formerly the
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Marketing Services
National In-Store (NIS), Sarasota, FL, named Mark Flannery VP-retail intelligence services. CFM Direct, Chicago, promoted Sara Gill to VP-strategic team
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Agencies
The Value of Lifetime Value
Most marketers have used the term customer lifetime value (LTV), but few have actually calculated it, let alone used it in determining their marketing
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Account Action
Wise Foods, Inc., Atlanta, selected Maddock Douglas, Elmhurst, IL, for branding, packaging and advertising for the company’s snack food line and new products
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Agencies
Smooth Sailing in Choppy Waters
How do some catalogers manage to outperform competitors in markets that are less than thriving?
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RR Donnelley, Moore Wallace Finalize Acquisition
RR Donnelley has completed the process of folding Moore Wallace Inc. into its operations. Outstanding shares of Moore Wallace stock have been exchanged
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Short Cuts
ALC, Princeton, NJ has hired Dan Marcelis as an account executive. Marcelis had previously been employed by the Advertising Specialty Institute as a distributor