Chief Marketer Staff

• MTV Sponsors its First Global Tour with Britney Spears

  MTV marks its first global tour sponsorship with Britney Spears. The MTV Presents Britney Spears Onyx Hotel Tour 2004 kicks off today at the San Diego

• McDonald’s Announces Worldwide Olympic Partnership

  McDonald’s has renewed its sponsorship with the Olympics through 2012. As the official restaurant of the Olympic Games, McDonald’s will serve its food

• Live From DoubleClick’s Insight 2004: DoubleClick to Buy SmartPath

  DoubleClick Inc. has acquired SmartPath Inc., a firm that provides marketing resource management software. Financial terms of the all-cash deal were not

• Senator Proposes RFID Privacy Legislation

  A California senator proposed legislation last week to set privacy standards for Radio Frequency Identification technology. Senator Debra Bowen Senator

• AT&T Attributes Billing Complaints to Systems Issues, Not Malicious Marketing

  The Massachusetts Department of Telecommunications and Energy has made inquiries into whether AT&T sent bills to non-customers, and then tried to sell

• WNBA and Russell Form Multi-Year Partnership

  The Women’s National Basketball Association (WNBA) and Russell Corp. have formed a two-year plus marketing partnership beginning with the 2004 WNBA season.

• News Briefs

  BANDAI AMERICA, INC.: Cypress, CA, named Ryan Partnership, Los Angeles, promotion agency of record. Ryan will handle national promotions for Bandai toy

• Office Depot Taps Accenture Partner to be Chief Marketing Officer

  Office Depot has named Charles “Chuck” Rubin executive vice president and chief merchandising officer. He will report to Bruce Nelson, the Delray Beach,

• Senator Proposes RFID Privacy Legislation

  A California sSenator proposed legislation last week to set privacy standards for Radio Frequency Identification technology. Senator Debra Bowen Senator

• 3-A-Day of Dairy Begins Year Two with National Sweepstakes

  The American Dairy Association/National Dairy Council kicks off the second year of its 3-A-Day of Dairy program with a national sweeps. The year-long