Chief Marketer Staff
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Agencies
Credit Card Mail Rebound on Deck
DIRECT MAIL CREDIT CARD OFFERS ARE EXPECTED TO REBOUND SLIGHTLY THIS YEAR as banks and other issuers evaluate recent legislation and figure out how to
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Agencies
The Chieftains
QUESTION: MARKETERS TODAY HAVE A WEALTH OF DATA AT THEIR FINGERTIPS MAYBE TOO MUCH. DOES HAVING ACCESS TO SO MANY METRICS HELP SHARPEN YOUR STRATEGY,
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Marketing’s Days in Court
2009 saw a notable stream of lawsuits brought by brands against their rivals for alleged wrongful ad claims, and this year should provide even more such
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Agencies
Performance Pays at Jackson Hewitt
With 6,000 stores around the nation, Jackson Hewitt Tax Service is the second largest tax preparer in the U.S. Until this year, the company did not offer
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Agencies
CM Listline: Testing Anglers for Affluence
Spring is here, and there is no audience more seasonally motivated than fishing enthusiasts. The source of their passion is a mystery, but their behavior
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Testing to Be All You Can Be
Web sites are rarely set-and-forget. Their audiences grow and change, the functions they serve for those users evolve, and their marketing and lead-gen
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Data & Analytics
The Thrill of the Crowds
It’s spring, and theme parks around the country are dusting off the hot-dog carousels and testing water rides. Sponsorship firm IEG took a snapshot of
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Agencies
Crossing the B-to-B Divide
Sure, there are inherent differences in marketing to consumers and businesses. While B-to-C marketers can make great use of mass media, it isn’t so helpful
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Agencies
USPS’ Summer Fun: The Sequel
As it did last year, the U.S. Postal Service is looking to try discounts on standard mail postage between July and September to coax more companies into