Chief Marketer Staff, Author at Chief Marketer

Interbrew and AmBev Combine in $11.5 Billion Deal

Belgium’s Interbrew and Brazil’s AmBev have agreed to combine in a complex stock deal worth $11.5 billion. The deal displaces Anheuser-Busch Cos. as the

Second Annual Panama City Spring Break Hits High Gear

Panama City Beach Convention and Visitors Bureau attracts college students for second year of Spring Break. The month long SBO4 promotion began Mar. 3

List and Database News

Shar Music Products ALC Data Management has been named manager of the Shar Music Products buyers list. The file, new to the market, includes the names

Ask Jeeves to Acquire Interactive Search Holdings

Internet search firm Ask Jeeves Inc. will acquire Interactive Search Holdings, the owner of My Web Search, iWon, Excite and MaxOnline, for $343 million.

Nickelodeon Lends Noggin to Malls

General Growth Properties will bring Nickelodeon’s Noggin brand into a handful of malls this spring with Club Noggin attractions. GGP plans to rollout

Digital

Live From Search Engine Strategies 2004: Make Your Landing Page Sell

A recent review by Google sent A1 Vacation Rentals.com, a site promoting regional resorts, lowered the site’s search results dramatically. Hawaii vacations,

Meow Mix’s Catty Campaign

Trying to crack down on the number of pets in residence, Metropolitan Life Insurance, owner of the Stuyvesant Town and Peter Cooper Village apartment

Live From Search Engine Strategies: FindWhat Appoints Executives

FindWhat.com, a performance-based online marketing firm, has named three to executive posts, the firm announced at Jupitermedia’s Search Engine Strategies

Senators Introduce Bill Prohibiting Sales of Children’s Lists

Senators Ron Wyden (D-OR) and Ted Stevens (R-AK) have introduced a bill that would ban the sale or rental of personal information for consumers under

Short Cuts

R.R. Donnelley & Sons has made several appointments the executive team of its Long-Run Print Solutions division, which includes magazine, catalog, retail