Chief Marketer Staff

• Deutsch Adds Two Account Planners

  Deutsch Inc. has hired John Iglar and Amy Title to serve as vice president and account planners at its New York office. Iglar had most recently been an

• McDonald’s $15 Million Make-Good Part of Settlement

  McDonald’s Corp. ran a $15 million make-good giveaway earlier this week as it continues to handle fallout from the 2001 McScandal in which an embezzlement

• Velocity Launches Municipal Marketing Group

  Sponsorship specialist Velocity Sports & Entertainment has hired Jeff Ferguson to head up a new division focused on municipal marketing. The agency anticipates

• Absolut Hires Matthias Aeppli as VP-Marketing

  The Absolut Spirits Co. has named Matthias Aeppli as VP-marketing effective immediately. He replaced Jim Goodwin, who left in September to pursue other

• McDonald’s $15 Million Make-Good Part of Settlement

  McDonald’s Corp. ran a $15 million make-good giveaway earlier this week as it continues to handle fallout from the 2001 McScandal in which an embezzlement

• Kolb Adds COO Title at MRM Partners

  Momentum Worldwide President-COO Bill Kolb takes on additional duties as COO of direct marketing agency MRM Partners Worldwide, Momentum’s sister shop

• Agencies

  Pepsi Aired SuperBowl Promo Before Caps Reached Stores

  The Pepsi/iTunes promotion has hit another snag. The specially marked bottles featured in the campaign arrived on shelf in New York weeks after the first

• Letters to the Editor

  The survey you referenced was fielded in October 2003. We surveyed

• Big Dog Finalizes The Walking Company Acquisition

  Big Dog Holdings Inc. has wrapped up its acquisition of The Walking Company, effective March 3. The acquisition was valued at roughly $19 million in cash,

• Agencies

  Jose Cuervo Offers $1 Million For Spot Near Hollywood Sign

  The makers of Jose Cuervo have offered the city of Los Angeles $1 million to place the words “Cuervo Nation” beneath the city’s best-known landmark, the