The Absolut Spirits Co. has named Matthias Aeppli as VP-marketing effective immediately.
He replaced Jim Goodwin, who left in September to pursue other interests, a spokesperson said.
Aeppli’s responsibilities include all U.S. advertising, marketing, p.r., promotions and event management activities for the company’s brands that include Absolut vodka, Level vodka, Danzka vodka and Plymouth gin.
Most recently, Aeppli worked as the VP-global marketing at Diageo, where he oversaw global management of the Captain Morgan brand.
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