Chief Marketer Staff

• Chef Boyardee Gets $3 Million Star Wars Push

  ConAgra Foods is running an estimated $3 million Star Wars promotion for Chef Boyardee tied to the debut later this month of the animated Star Wars: Clone

• RedEnvelope Names Toth as Agency of Record

  Upscale gift cataloger and e-tailer RedEnvelope Inc. has named Toth Brand Imaging its agency of record. “Toth will be instrumental in developing integrated

• News Briefs

  UNILEVER MEXICO: has agreed to sell its edible oils and white fats business to a Mexican subsidiary of Associated British Foods Plc, for $110 million

• MADD, Clear Channel Promote Sober Prom with Discounts

  Clear Channel Radio is collaborating with Mothers Against Drunk Driving (MADD) for a four-market promo timed to high school proms. The MADD BuzzFree Prom

• NMA Entertainment Wins Works for Vespa Scooters

  Vespa maker Piaggio USA has tapped NMA Entertainment & Marketing to handle entertainment marketing for Vespa scooters. Terms of the deal were not disclosed.

• List and Database News

  Stitcher

• Big ISPs File Suits Under Can Spam

  The four biggest Internet service providers

• Agencies

  Jose Cuervo Offers $1 Million For Spot Near Hollywood Sign

  The makers of Jose Cuervo have offered the city of Los Angeles $1 million to place the words “Cuervo Nation” beneath the city’s best-known landmark, the

• Rapp Collins Names Gary VonKennel Chairman/CEO

  Gary VonKennel has been tapped to be chairman and CEO of Rapp Collins Worldwide, effective immediately. He replaces Malcolm Speed, who had previously

• Smucker Buys International Multifoods for $840 Million

  J.M. Smucker Co. will buy International Multifoods Corp. for $840 million. The deal brings Smucker’s total 2004 sales to $2.3 billion and adds the Pillsbury,