Clear Channel Radio is collaborating with Mothers Against Drunk Driving (MADD) for a four-market promo timed to high school proms.
The MADD BuzzFree Prom urges teens in Chicago, Dallas, Austin and San Antonio to sign a PROMise to Keep it Safe pledge. In exchange, they get a BuzzFree ID good for discounts on prom-related merchandise and entertainment. MADD hired The Xelerate Group, Addison, TX, to recruit retailers and local marketers to sponsor the effort and provide discounts for BuzzFree ID holders.
Clear Channel radio stations will air BuzzFree messages and host DJ appearances through March and April in high schools, where kids can sign the pledge.
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