Chief Marketer Staff
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Pepsi First to Debut Mid-Calorie Cola
As expected, Pepsi-Cola has launched a mid-calorie version of its original cola. Pepsi’s new mid-calorie cola, Pepsi Edge The new soft drink, Pepsi Edge,
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Crossing Pointe Ends Partnership With Jane Seymour
Cataloger Crossing Pointe will part ways with actress/designer Jane Seymour in September. The firm, a division of Blair Corp., said yesterday that it
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The Talbots Weathers ‘Challenging’ Year
A 12% decline in catalog sales contributed to a slight falloff in fourth-quarter revenue for The Talbots Inc. The Hingham, MA-based retailer reported
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List and Database News
Affluent Households With Children These 6,591,156 individuals with children are homeowners with incomes of $50,000+. The source of the file is compiled
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Coupons Get Revisions, Restrictions and a $800K Bust
(Promo) New Jersey’s Division of Criminal Justice has charged a state resident with masterminding a coupon fraud scheme that netted $800,000 from manufacturer
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College Students Technologically on Par: Study
College students may be hitting the books, but they’re also taking in lessons on gaming, movie watching and text messaging. And female students appear
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Weight Patch Marketers Settle FTC Charges
The marketers of the “Peel Away the Pounds” patch will pay over $1 million to settle Federal Trade Commission charges that they made false claims in infomercials.
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Ruby Tuesday to Add Nutrition Information to Menu
Signaling that consumers want to know more about what they’re eating at restaurants, Ruby Tuesday plans to provide nutritional information on its main
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NY Life Debuts African-American Site
New York Life Insurance Company has launched a new Web site targeting African-American consumers. The New York-based company describes the site (www.newyorklife.com/africanamerican)
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Coupons Get Revisions, Restrictions and a $800K Bust
New Jersey’s Division of Criminal Justice has charged a state resident with masterminding a coupon fraud scheme that netted $800,000 from manufacturer