Chief Marketer Staff, Author at Chief Marketer

People in the News

Harte-Hanks and Media Horizons have made personnel changes.

When Building Loyalty: Think Like a Gamer

An emerging concept called gamification may just be the jolt the loyalty space needs to shake off the cobwebs and become vital again. Gamification takes

Mobile

Starbucks Expands Mobile Payment Test to Target Stores

Caffeinated colossus Starbucks is expanding an earlier in-store test of an iPhone payment system to more than 1,000 outlets. Since last year, the system has been testing in 16 outlets

Scion Strikes Creative Pose with Web-Only Reality Program

Car maker Scion has launched a Web-only reality series that will let some admittedly “non-car” creative types design and build their dream rides—on a Scion foundation, of course

Idea to Steal

IDEA: Take the theme of a national TV spot and transplant it to an online video contest. CONCEPT: Fidelity Investments’ Turn Here TV campaign uses a green

Repo (Ob)Session

IT MAY NOT HAVE ALIENS FLYING AT YOU IN 3-D, but if you’re a certain type of moviegoer, Universal Pictures’ Repo Men can get its dystopian hooks into

Money Pitch

Sometimes there’s just no substitute for cash. That’s why 2K Sports is offering a cool $1 million prize for the first proven perfect game pitched on this

Agencies

A modest retailer, Wegmans has a lot to crow about. The 75-store mid-Atlantic chain rose far above giants Kroger, Publix and Safeway to be named the Top Grocery Retailer in a consumer survey by Market Force

Marketers, Start Your PR Engines

If you think of your PR releases as simply a way to shotgun out the exact message you want in exactly the way you expect it to be received, wake up and

Nothing BUT NET

A PROFESSIONAL BASKETBALL COURT IS 94′ LONG BY 50′ WIDE. BUT THE PLAY SPACE FOR THE PHOENIX SUNS’ MARKETING EFFORTS IS MUCH BIGGER THAN THAT. The Arizona