Chief Marketer Staff

• College Students Technologically on Par: Study

  College students may be hitting the books, but they’re also taking in lessons on gaming, movie watching and text messaging. And female students appear

• London’s DM Fair Attracts Over 10,000

  Over 10,000 visitors attended the International Direct Marketing Fair in London last week. The show featured 249 exhibitors, many of whom were upbeat

• Weight Patch Marketers Settle FTC Charges

  The marketers of the “Peel Away the Pounds” patch will pay over $1 million to settle Federal Trade Commission charges that they made false claims in infomercials.

• Wientzen Testifies On Postal Reform

  Direct Marketing Association president and CEO H. Robert Wientzen urged modernization of the U.S. Postal Service in testimony before the U.S. Senate’s

• Ruby Tuesday to Add Nutrition Information to Menu

  Signaling that consumers want to know more about what they’re eating at restaurants, Ruby Tuesday plans to provide nutritional information on its main

• Pushing the Envelope: Musings on Martha

  Since I’ve taken my share of shots at Martha Stewart in this column, several colleagues have wondered what my reaction was to the verdict. It’s taken

• Agencies

  Chrysler Uses CDs as Giveaways

  DaimlerChrysler is using a CD giveaway to drive sales of its used specialty vehicles. The offer is promoted in dealerships nationwide. DC Specialty Vehicles

• RedEnvelope Names Toth as Agency of Record

  Upscale gift cataloger and e-tailer RedEnvelope Inc. has named Toth Brand Imaging its agency of record. “Toth will be instrumental in developing integrated

• FTC Issues ID Theft Alert

  The Federal Trade Commission issued a warning Thursday that consumers may receive fraudulent e-mails claiming to be from regulations.gov, a government

• NY Life Debuts African-American Site

  New York Life Insurance Company has launched a new Web site targeting African-American consumers. The New York-based company describes the site (www.newyorklife.com/africanamerican)