Chief Marketer Staff
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Loose Cannon: Mother Jones, Please Call the Home Office
As the Direct Marketing Association mulls hiring its next CEO, it should consider retaining a fanatic. By that I mean a leader who is willing to make
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Catalina Sells Card and Data-Entry Business
Targeted communications firm Catalina Marketing Corp. plans to sell its card and data-entry services business to Capture Resource Inc., a provider of
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List and Database News
Operation George W. Bush These 70,904 conservative donors have contributed an average of $25 each via direct mail to support George W. Bush
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Cossette Creates E-Marketing Division
The Cossette Communication Group has combined its Cossette Interactive and Proximi-T business units to form Fjord Interactive Marketing + Technology,
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Office Depot Changes Management
Office Depot, Delray Beach, FL, has named Rick Lepley executive vice president, North American retail. Lepley had been president of Office Depot Japan.
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Quebecor World Names Peladeau President and CEO
Pierre Karl Peladeau was chosen to be Quebecor World Inc.’s president and CEO. He replaces Jean Neveu, who has served as interim president and CEO since
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24/7 Appoints New VPs
Interactive marketing firm 24/7 Real Media Inc. has named Garret Vreeland senior vice president sales, media solutions; Ari Bluman. senior vice president,
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Urban Outfitters Fourth Quarter Direct Sales Up 110%
Cataloger and retailer Urban Outfitters Inc. reported earnings of $18.4 million for the fourth quarter ended Jan. 31, a 120% increase over the comparable
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NY Life Debuts African-American Site
New York Life Insurance Company has launched a new Web site targeting African-American consumers. The New York-based company describes the site (www.newyorklife.com/africanamerican)
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Crossing Pointe Ends Partnership With Jane Seymour
Cataloger Crossing Pointe will part ways with actress/designer Jane Seymour in September. The firm, a division of Blair Corp., said yesterday that it