Chief Marketer Staff
-
Agencies
Make Online/Offline Transition Seamless
The Web is no longer marketers’ territory. Nowadays the consumer is the online king. As a result, the old marketing ways aren’t working, and in some cases
-
Live from the Gartner CRM Summit: CRM and Politics
Mark O’Malley, mayor of Baltimore, is a different kind of public official. For one thing, he refers to his constituents as “customers.” That’s not an
-
Agencies
Slamming the Spam Scams
We not only are cooking the goose that should be laying golden eggs. We’re throwing out the breasts and thighs and keeping the fat. The wishbone? It’s
-
Agencies
A Vote for E-Marketing
Howard Dean may have missed his shot at the White House. But his campaign will be studied by fundraisers for a long time to come. For one thing, the campaign
-
Agencies
Data Tables Sell Dinner Tables
One might think that furniture shoppers have a finite need for ottomans, typing tables and children’s bunk beds, but at Rhodes Furniture, half of its
-
USPS Drops First Wave of Flip Book
The U.S. Postal Service dropped the first wave of a ‘flip book’ format mailing piece on Friday. The 75,000 piece mailing is targeting large businesses
-
Digital
US Golf Association Launches New Digital Catalog
The United States Golf Association (USGA) has launched a new online digital version of its new spring 2004 catalog Monday. The site, http://www.usgacatalog.com,
-
Agencies
To Do or Not to Do
Just because you can do something doesn’t mean you should do something. I was reminded of this truism recently by a news story about how Johnny Cash’s
-
Cossette Creates E-Marketing Division
The Cossette Communication Group has combined its Cossette Interactive and Proximi-T business units to form Fjord Interactive Marketing + Technology,