Chief Marketer Staff, Author at Chief Marketer

Opt-in Is Just a Start

Mass marketers are beginning to talk like direct marketers. A case in point is Procter & Gamble. Jim Stengel, marketing chief at P&G, told the advertising

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Data for Sail

Founded in 1848, Ipswich, Suffolk-based Fred. Olsen Cruise Lines has a reputation for relaxed and luxurious voyages aboard ships that are smaller and

Live from the Gartner CRM Summit: CRM and Politics

Mark O’Malley, mayor of Baltimore, is a different kind of public official. For one thing, he refers to his constituents as “customers.” That’s not an

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letters to the editor

RESPONDS A recent issue of Direct ran an editorial about Bob Wientzen retiring (Direct Hit, February), which included the following: But served

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One-Week New Mover Co-op Debuts

A co-op mailing program for people who have just moved is hitting the market this month and the owner is giving away a lot of services to help attract

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Looking Ahead, Looking Smart

The marketing regulatory landscape is in an upheaval, consumers’ attention is drawn by both national and international events, and the country’s economic

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World’s Largest Focus Group

Sara Holoubek is chief strategy officer at New York search-engine marketing firm icrossing. She discussed search’s impact on how DMers serve customers

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Marketer, Regulate Thyself

It’s time for marketers to move aggressively on the self-regulation front, according to H. Robert Wientzen, outgoing president of the Direct Marketing

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GoldenPalace.com’s Losing Streak

It’s every marketing event planner’s nightmare: Organize a big, attention-grabbing promotion for your client, and be upstaged by an even bigger incident

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To Do or Not to Do

Just because you can do something doesn’t mean you should do something. I was reminded of this truism recently by a news story about how Johnny Cash’s