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Live from the Gartner CRM Summit: Consultant Predicts Privacy Enron

Get ready, it’s coming: Sometime over the next two years, a major U.S. company is going to do something so bad that it will make all prior privacy scandals

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Data for Sail

Founded in 1848, Ipswich, Suffolk-based Fred. Olsen Cruise Lines has a reputation for relaxed and luxurious voyages aboard ships that are smaller and

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Looking Ahead, Looking Smart

The marketing regulatory landscape is in an upheaval, consumers’ attention is drawn by both national and international events, and the country’s economic

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Customized E-mail Clicks for CNET

CNET Networks sends half a million e-mails each week customized to the specific interests of visitors to its digital sites. These e-mails pay off with

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letters to the editor

RESPONDS A recent issue of Direct ran an editorial about Bob Wientzen retiring (Direct Hit, February), which included the following: But served

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Doner USA Takes Caples Best in Show

Doner USA received the Caples Awards’ Sackheim Best in Show honor last month at a ceremony at the Roosevelt Hotel in New York. The agency won the award

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Acquisition E-mail Delivers Sales

At press time, Bob Alcorn, COO of high-tech firm nFrame, was putting the finishing touches on his company’s second e-mail newsletter. He whistled as he

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World’s Largest Focus Group

Sara Holoubek is chief strategy officer at New York search-engine marketing firm icrossing. She discussed search’s impact on how DMers serve customers

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Marketer, Regulate Thyself

It’s time for marketers to move aggressively on the self-regulation front, according to H. Robert Wientzen, outgoing president of the Direct Marketing