Chief Marketer Staff

• Live from the Gartner CRM Summit: Blue Cross of Rhode Island Makes Upfront Investment

  Blue Cross Blue Shield of Rhode Island has achieved a negative ROI of 45% with a new CRM system. And it is pleased with the results. Huh? Yes, it’s true:

• SpongeBob Sea School in the Cayman Islands

  Summer vacation is quickly approaching and Nickelodeon has partnered with the Cayman Islands to create a SpongeBob Sea School for kids and their parents.

• Verizon Wireless Gears up for Spring Break

  Riding the text-messaging wave, Verizon Wireless is offering special promotions to vacationing students. Spring breakers can call and text family and

• Friendly’s Fab Job Contest for Kids

  Friendly Ice Cream Corp. is looking for a few good kids to win their coolest job of the year contest. Kids ages eight to 12 in and around Boston, Philadelphia,

• Agencies

  Live from the Gartner CRM Summit: Blue Cross of Rhode Island Makes Upfront Investment

  Blue Cross Blue Shield of Rhode Island has achieved a negative ROI of 45% with a new CRM system. And it is pleased with the results. Huh? Yes, it’s true:

• Hardee’s and Carl’s Jr. Offer Low-Carb Breakfast Items

  In response to consumer requests for low-carb options, Hardee’s and its sister chain Carl’s Jr. are promoting a low carbohydrate breakfast item on their

• Agencies

  GoldenPalace.com’s Losing Streak

  It’s every marketing event planner’s nightmare: Organize a big, attention-grabbing promotion for your client, and be upstaged by an even bigger incident

• Agencies

  Opt-in Is Just a Start

  Mass marketers are beginning to talk like direct marketers. A case in point is Procter & Gamble. Jim Stengel, marketing chief at P&G, told the advertising

• List and Database News

  Advance Magazine Group International Direct Media Inc. has been appointed manager of the Advance Magazine Group International file, which identifies nearly

• Agencies

  Data for Sail

  Founded in 1848, Ipswich, Suffolk-based Fred. Olsen Cruise Lines has a reputation for relaxed and luxurious voyages aboard ships that are smaller and