Chief Marketer Staff
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Live From IEG: Forecaster Sketches Future for Marketers
Technology, demographic shifts, naturalism and a sea change in branding will shape marketing over the next 25 years. Futurist Andrew Zolli outlined four
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Britney Spears in Cosmetics Deal with Elizabeth Arden
Pop icon Britney Spears has signed a deal with Elizabeth Arden, Inc. to develop and market her own line of perfumes, skincare and cosmetics. The first
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Toys ‘R’ Us Hosts FunDay for Families
Toys ‘R’ Us last week launched a weekly program that centers on in-store activities for parents and kids to do together. The program, called Geoffrey’s
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News Briefs
LEXUS: and The New Yorker magazine have teamed up to bring five cinematic events to five cities across the U.S. Beginning this March, invited guests in
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Agencies
Live from the Gartner CRM Summit: Blue Cross of Rhode Island Makes Upfront Investment
Blue Cross Blue Shield of Rhode Island has achieved a negative ROI of 45% with a new CRM system. And it is pleased with the results. Huh? Yes, it’s true:
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Hardee’s and Carl’s Jr. Offer Low-Carb Breakfast Items
In response to consumer requests for low-carb options, Hardee’s and its sister chain Carl’s Jr. are promoting a low carbohydrate breakfast item on their
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Agencies
Database Managers Get a Salary Boost
The top salaries remain the same, but database professionals have seen some improvement in their pay, according to the latest salary survey from Crandall
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Agencies
News briefs/directmag.com
2/25 POSTAL UNION LEADERS testifying before a Senate panel blasted the attacks on collective bargaining recommended in the report of the President’s Commission
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Blyth Posts Fourth Quarter Increase
Blyth Inc. posted a fourth quarter net sales increase of 28%, reporting sales of $486.4 million versus sales of $380.5 million a year earlier. Operating
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Agencies
To Do or Not to Do
Just because you can do something doesn’t mean you should do something. I was reminded of this truism recently by a news story about how Johnny Cash’s