Chief Marketer Staff
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McDonald’s Signs Speed-Walker, Lets Ronald Loose
McDonald’s Corp. is readying a global initiative to promote walking as exercise. Big Mac signed an endorsement deal with Polish speed-walker Robert Korzeniowski,
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FCC to Seek Consumer Protection Against Wireless Spam
The Federal Communications Commission last week said it plans to examine ways to protect consumers from unauthorized telemarketing calls to their cell
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MAA Hires Amie Smith Hughes as Executive Director
The Marketing Agencies Association has named Amie Smith Hughes executive director. The position took effect on March 15. Amie Smith Hughes She replaces
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Women First HealthCare Explores Financial Options
Women First HealthCare Inc., a pharmaceutical firm for women aged 40-50, is exploring options to stave off a possible bankruptcy protection filing. The
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Buell Named CEO of Catalina
Packaged goods veteran L. Dick Buell has been named CEO of Catalina Marketing, effective immediately. He succeeds Michael O
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Live From the Gartner CRM Summit: Auto Group Tunes Up Its Engine
Talk about silos. Only a few years ago, California State Automobile Association had separate departments and IT systems for every service it offered
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Chicago Mercantile Exchange Launches DR Space Effort
The Chicago Mercantile Exchange has launched a direct response print effort for electronic futures products traded on Globex, its electronic trading platform.
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List and Database News
Apollo Credit Card 30-Day Hotline There are more than 2 million holders of new bank and retail credit cards within this file. Nearly all of the applications
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Women First HealthCare Explores Financial Options
Women First HealthCare Inc., a pharmaceutical firm for women aged 40-50, is exploring options to stave off a possible bankruptcy protection filing. The
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Time Warner May Sell or Spin Off AOL: Reports
Time Warner is mulling selling or spinning off its America Online division, according to the New York Post. Time Warner’s bankers at Goldman Sachs are