Chief Marketer Staff
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McDonald’s Signs Speed-Walker, Lets Ronald Loose
McDonald’s Corp. is readying a global initiative to promote walking as exercise. Big Mac signed an endorsement deal with Polish speed-walker Robert Korzeniowski,
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General Mills Boosts Spending to Bolster ‘Disappointing’ Sales
General Mills plans to boost marketing spending for its fiscal fourth quarter to support new product launches in an effort to jumpstart sales. General
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MAA Hires Amie Smith Hughes as Executive Director
The Marketing Agencies Association has named Amie Smith Hughes executive director. The position took effect on March 15. Amie Smith Hughes She replaces
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Live from the Gartner CRM Summit: Fedex Delivers
Just what makes Fedex so good at what it does? The answer is that it takes good care of its customers and doesn’t let fads and notions get in the way.
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Women First HealthCare Explores Financial Options
Women First HealthCare Inc., a pharmaceutical firm for women aged 40-50, is exploring options to stave off a possible bankruptcy protection filing. The
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FTC Wins Two Victories Against Dietary Supplement DMers
The Federal Trade Commission has won settlements in two cases against marketers of dietary supplements. In one case filed by the FTC and the Food and
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Buell Named CEO of Catalina
Packaged goods veteran L. Dick Buell has been named CEO of Catalina Marketing, effective immediately. He succeeds Michael O
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Live From the Gartner CRM Summit: Auto Group Tunes Up Its Engine
Talk about silos. Only a few years ago, California State Automobile Association had separate departments and IT systems for every service it offered
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List and Database News
Apollo Credit Card 30-Day Hotline There are more than 2 million holders of new bank and retail credit cards within this file. Nearly all of the applications
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Chicago Mercantile Exchange Launches DR Space Effort
The Chicago Mercantile Exchange has launched a direct response print effort for electronic futures products traded on Globex, its electronic trading platform.