Chief Marketer Staff

• ALC of NY Relaunches Listxchange Service

  ALC of New York LLC has relaunched its ListXchange.com service. Through its proprietary online namebank

• As We Change to Close

  (Catalog Age) Women First Healthcare, the parent of San Diego-based cataloger As We Change, will fold the title by the end of the month. Julie Martin,

• Interep Names Rick Sametz VP-Marketing

  Interep has hired Rick Sametz as VP-director of marketing for the radio-promotion agency. The appointment took effect March 8. Rick Sametz He will develop

• McDonald’s Signs Speed-Walker, Lets Ronald Loose

  McDonald’s Corp. is readying a global initiative to promote walking as exercise. Big Mac signed an endorsement deal with Polish speed-walker Robert Korzeniowski,

• General Mills Boosts Spending to Bolster ‘Disappointing’ Sales

  General Mills plans to boost marketing spending for its fiscal fourth quarter to support new product launches in an effort to jumpstart sales. General

• FDA to Define Low-Carb for Food Labels

  The Food & Drug Administration will define low carb and reduced carb, and issue guidelines for food labeling as early as this summer. Grocery store shelves

• Sure Fit Files for Chapter 11

  (Catalog Age) Slipcover manufacturer/marketer Sure Fit filed for Chapter 11 bankruptcy protection last week. The Allentown, PA-based company, which redesigned

• Short Cuts

  RedEnvelope Inc. brand strategist and director Hilary Billings will resign those roles from the San Francisco-based cataloger/e-tailer. Effective March

• New Briefs

  CATALINA MARKETING CORP.: has named L. Dick Buell, 53, as CEO and a member of the company’s board of directors. Buell succeeds Michael O’Brien, a company

• FCC to Seek Consumer Protection Against Wireless Spam

  The Federal Communications Commission last week said it plans to examine ways to protect consumers from unauthorized telemarketing calls to their cell