Chief Marketer Staff

• General Mills Boosts Spending to Bolster ‘Disappointing’ Sales

  General Mills plans to boost marketing spending for its fiscal fourth quarter to support new product launches in an effort to jumpstart sales. General

• FDA to Define Low-Carb for Food Labels

  The Food & Drug Administration will define low carb and reduced carb, and issue guidelines for food labeling as early as this summer. Grocery store shelves

• E-mail Marketing Spending to Jump to $6.1 Billion by 2008: Report

  Spending on e-mail marketing in the United States will rise from $2.1 billion in 2003 to $6.1 billion in 2008, according to a report from JupiterResearch.

• Sure Fit Files for Chapter 11

  (Catalog Age) Slipcover manufacturer/marketer Sure Fit filed for Chapter 11 bankruptcy protection last week. The Allentown, PA-based company, which redesigned

• ALC of NY Relaunches Listxchange Service

  ALC of New York LLC has relaunched its ListXchange.com service. Through its proprietary online namebank

• New Briefs

  CATALINA MARKETING CORP.: has named L. Dick Buell, 53, as CEO and a member of the company’s board of directors. Buell succeeds Michael O’Brien, a company

• FCC to Seek Consumer Protection Against Wireless Spam

  The Federal Communications Commission last week said it plans to examine ways to protect consumers from unauthorized telemarketing calls to their cell

• FDA to Define Low-Carb for Food Labels

  The Food & Drug Administration will define low carb and reduced carb, and issue guidelines for food labeling as early as this summer. Grocery store shelves

• Travelocity’s Vegas Vacation Sweeps

  Travelocity is offering tickets to the VH1 Divas concert in Las Vegas for customers booking trips and visiting the site. Customers who book a TotalTrip

• Short Cuts

  RedEnvelope Inc. brand strategist and director Hilary Billings will resign those roles from the San Francisco-based cataloger/e-tailer. Effective March