Chief Marketer Staff

• E-mail Marketing Spending to Jump to $6.1 Billion by 2008: Report

  Spending on e-mail marketing in the United States will rise from $2.1 billion in 2003 to $6.1 billion in 2008, according to a report from JupiterResearch.

• ALC of NY Relaunches Listxchange Service

  ALC of New York LLC has relaunched its ListXchange.com service. Through its proprietary online namebank

• As We Change to Close

  (Catalog Age) Women First Healthcare, the parent of San Diego-based cataloger As We Change, will fold the title by the end of the month. Julie Martin,

• Travelocity’s Vegas Vacation Sweeps

  Travelocity is offering tickets to the VH1 Divas concert in Las Vegas for customers booking trips and visiting the site. Customers who book a TotalTrip

• Interep Names Rick Sametz VP-Marketing

  Interep has hired Rick Sametz as VP-director of marketing for the radio-promotion agency. The appointment took effect March 8. Rick Sametz He will develop

• VISA USA Launches Round Three of Summer Sweeps

  Visa USA plans to launch its third summer sweepstakes to increase check card volume. The Pick Up Your Pen Sweepstakes will be implemented by Visa member

• Lane Bryant and Ford Models Launch Model Search

  Lane Bryant and Ford 12+ are looking for a few good models to visually represent the plus-size apparel retailer in future campaigns. Lane Bryant is searching

• Delta Promotes JFK Expansion with MINI Giveaway

  In support of the carrier’s recent John F. Kennedy International Airport service expansion, Delta Air Lines launched a promotion giving consumers a chance

• Sure Fit Files for Chapter 11

  (Catalog Age) Slipcover manufacturer/marketer Sure Fit filed for Chapter 11 bankruptcy protection last week. The Allentown, PA-based company, which redesigned

• McDonald’s Signs Speed-Walker, Lets Ronald Loose

  McDonald’s Corp. is readying a global initiative to promote walking as exercise. Big Mac signed an endorsement deal with Polish speed-walker Robert Korzeniowski,