Chief Marketer Staff

• Travelocity’s Vegas Vacation Sweeps

  Travelocity is offering tickets to the VH1 Divas concert in Las Vegas for customers booking trips and visiting the site. Customers who book a TotalTrip

• VISA USA Launches Round Three of Summer Sweeps

  Visa USA plans to launch its third summer sweepstakes to increase check card volume. The Pick Up Your Pen Sweepstakes will be implemented by Visa member

• Defendants Settle FTC Charges in American Idol Case

  The U.S. Department of Justice (DOJ) filed a complaint and consent order on Thursday against several Utah-based defendants settling Federal Trade Commission

• Lane Bryant and Ford Models Launch Model Search

  Lane Bryant and Ford 12+ are looking for a few good models to visually represent the plus-size apparel retailer in future campaigns. Lane Bryant is searching

• Delta Promotes JFK Expansion with MINI Giveaway

  In support of the carrier’s recent John F. Kennedy International Airport service expansion, Delta Air Lines launched a promotion giving consumers a chance

• McDonald’s Signs Speed-Walker, Lets Ronald Loose

  McDonald’s Corp. is readying a global initiative to promote walking as exercise. Big Mac signed an endorsement deal with Polish speed-walker Robert Korzeniowski,

• FCC to Seek Consumer Protection Against Wireless Spam

  The Federal Communications Commission last week said it plans to examine ways to protect consumers from unauthorized telemarketing calls to their cell

• Kintera Acquires CTSG

  Kintera Inc. has acquired the Carol/Trevelyan Strategy Group (CTSG). Both firms specialize in technology solutions for nonprofit organizations. Kintera

• As We Change to Close

  (Catalog Age) Women First Healthcare, the parent of San Diego-based cataloger As We Change, will fold the title by the end of the month. Julie Martin,

• Sure Fit Files for Chapter 11

  (Catalog Age) Slipcover manufacturer/marketer Sure Fit filed for Chapter 11 bankruptcy protection last week. The Allentown, PA-based company, which redesigned