Chief Marketer Staff

• Live from the Direct Marketing to Business Conference: Who Knew Verizon Was a Gemini?

  When it comes to choosing an astrological sign, a firm might wish to incorporate Virgo meticulousness or Piscean effervescence. But Verizon has found

• Gillette to Buy Rembrandt Tooth Whitener

  The Gillette Co. has said that it will buy the Rembrandt tooth-whitener line from Den-Mat Corp. The transaction is expected to close in the second quarter.

• News Briefs

  RAWLINGS: the softball equipment producer, has inked a cash sponsorship deal with the National Pro Fastpitch softball league to use NPF team names and

• Burger King Features Scooby-Doo Toys

  In anticipation of the Scooby-Doo 2: Monsters Unleashed premiere, Burger King is launching a collection of five themed toys. Each BK Scooby-Doo Get a

• 18.7% of Legitimate E-mails Not Getting Through: Study

  Internet service providers are blocking substantial amounts of permission-based e-mails, mistaking them for spam. ISPs failed to deliver 18.7% of opted-in

• Live from the DMA’s Direct to Business Conference: B-to-B Soothsayers Speak

  What should business-to-business marketers anticipate in the future? According to a panel of observers, they will face increasingly complex channel options,

• Live From NEMOA: Take a Creative Inventory

  Taking an inventory of your catalog’s creative aspects can help freshen up your design, according to Mick Walsh, creative services manager for NEBS. The

• Xbox Live and Ubisoft Partner for Game Promotion

  A two-part promotion launched by Xbox Live and entertainment software company Ubisoft features Tom Clancy’s Splinter Cell: Pandora Tomorrow game. Consumers

• Live From NEMOA: Consider Your Alternative Options

  Not only did Crutchfield’s Michelle Rick encourage New England Mail Order Association conference attendees to think out of the box, she encouraged them

• Health Clubs Tie to Cancer Society for Grassroots Push

  The American Cancer Society and the California Strawberry Commission will participate in a weeklong health-club campaign in May called Get Active, America!