Chief Marketer Staff

• 18.7% of Legitimate E-mails Not Getting Through: Study

  Internet service providers are blocking substantial amounts of permission-based e-mails, mistaking them for spam. ISPs failed to deliver 18.7% of opted-in

• Live From NEMOA: The Girl Business

  When asked what business American Girl is in, Ellen Brothers doesn’t answer direct marketing or retail or catalogs. She says her company is in “the girl

• Live From NEMOA: Take a Creative Inventory

  Taking an inventory of your catalog’s creative aspects can help freshen up your design, according to Mick Walsh, creative services manager for NEBS. The

• Xbox Live and Ubisoft Partner for Game Promotion

  A two-part promotion launched by Xbox Live and entertainment software company Ubisoft features Tom Clancy’s Splinter Cell: Pandora Tomorrow game. Consumers

• News Briefs

  RAWLINGS: the softball equipment producer, has inked a cash sponsorship deal with the National Pro Fastpitch softball league to use NPF team names and

• List and Database News

  New Home-Based Business Ventures Some 2.4 million entrepreneurs are named in this compiled file. The weekly hotline numbers nearly 25,000 names. Selections:

• Health Clubs Tie to Cancer Society for Grassroots Push

  The American Cancer Society and the California Strawberry Commission will participate in a weeklong health-club campaign in May called Get Active, America!

• Live From NEMOA: Be Specific in Search Terms

  It pays to be specific when purchasing keywords for search engine marketing (SEM), according to Mark Lee, vice president of sales and marketing for International

• Mack Trucks Distributes Branded CDs

  In a promotion touting its 2004 line, Mack Trucks this week is giving away branded CD-ROMs featuring games and interactive activities. The Mack Challenge

• Allied Domecq Repackages Top Brands for Promotions

  Allied Domecq Spirits, North America is kicking off the spring and summer seasons by marketing new value-added packaging and co-packing on some of its