In a promotion touting its 2004 line, Mack Trucks this week is giving away branded CD-ROMs featuring games and interactive activities.
The Mack Challenge interactive game show helps customers understand Mack Trucks through an entertaining format. Customers can answer questions about Mack Trucks, pop culture and trivia. Consumers can also play the game, watch videos and connect to Mack through a direct Web site link. The promotion lasts through the summer.
Free copies of the program will be distributed to customers at trade events, through the sales force and via the Web.
New York-based BrandGames handles.
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