Chief Marketer Staff

• Verizon, Best Buy, Others Sponsor NYC Apple Parade

  Remember the Cow Parade? Well, New York says bring on the apples. One of 300 apples dressed to appear on NYC streets Some 300 oversized apples will be

• New York Yankees Sign Fujifilm

  Fuji Photo Film U.S.A. last week signed a multi-year sponsorship agreement with the New York Yankees that includes signage at Yankee Stadium, event sponsorship

• Snap Marketing Hires Two

  Snap Marketing, a field and event marketing agency, has hired two team members. Tim Reed has been named director, new business for the New York agency.

• AHL and THC Sign Marketing and Licensing Deal

  The American Hockey League and The Hockey Co. have formed a partnership that the league said will be the foundation of its marketing, licensing and on-ice

• $71 Million DM Write-down Damps Alloy’s Fourth Quarter

  Alloy, Inc., reported a net loss of $76.2 million on revenue of $116.3 million for fourth quarter 2003, compared with net income of $8.1 million on revenue

• New York Yankees Sign Fujifilm

  Fuji Photo Film U.S.A. last week signed a multi-year sponsorship agreement with the New York Yankees that includes signage at Yankee Stadium, event sponsorship

• Monster to Hosts Events in San Antonio

  As part of its Today’s the Day campaign, online career company Monster will host several events and activities in San Antonio next month during the NCAA

• Letters to the Editor

  : Darn – So many candidates ahead of me – I was hoping to be

• Revenue Science To Open New Manhattan Office

  Revenue Science Inc. a behavior targeting firm that specializes in online advertising, will open a new New York City office. The new location, at 420

• The Donald Receives Promotional Exposure on Dateline NBC

  April episodes of Dateline NBC will feature approximately two hours of stories promoting Donald Trump and his reality series, The Apprentice. As the series