As part of its Today’s the Day campaign, online career company Monster will host several events and activities in San Antonio next month during the NCAA Division I Men’s Final Four.
Mascots from six universities, including Final-Four participants University of Connecticut and Georgia Tech, will compete against Monster mascot Trumpasaurus in the inaugural Monster Mascot Rodeo on April 4. The Final Four runs April 3-5.
Also on April 4, national recording artists Smash Mouth will perform a concert for fans who are seen wearing Monster bucket hats and visors around San Antonio.
Monster will also conduct an online contest in which the winner receives a trip to the 2005 Final Four in St. Louis.
Monster officially joined the NCAA’s Corporate Partner Program in April 2003 after it signed a multi-year contract with CBS Sports.
The company’s new brand campaign, Today’s the Day, encourages job seekers to further their careers and lives.