Chief Marketer Staff

• ECost, A PC Mall Subsidiary, Hires Shaffer as CEO

  ECost, an online discount retailer, has hired Adam Schaffer to serve as its CEO. Shaffer was most recently CEO of Safety-911, a public safety equipment

• Famous Footwear and Converse Go Guerrilla With Famous J

  Famous Footwear and Converse are introducing Famous J, a basketball shoe offered exclusively through the retailer’s 700 locations across the U.S. The

• AHL and THC Sign Marketing and Licensing Deal

  The American Hockey League and The Hockey Co. have formed a partnership that the league said will be the foundation of its marketing, licensing and on-ice

• Snap Marketing Hires Two

  Snap Marketing, a field and event marketing agency, has hired two team members. Tim Reed has been named director, new business for the New York agency.

• McDonald’s Accepts Credit Cards

  Plastic is now on the menu at McDonald’s as credit and debit cards are to be accepted in about 6,000 restaurants by year-end. The QSR has signed agreements

• Monster to Hosts Events in San Antonio

  As part of its Today’s the Day campaign, online career company Monster will host several events and activities in San Antonio next month during the NCAA

• Vermont Senator Calls for Congress to Take Action on RFID

  Vermont Senator Patrick Leahy has called for congressional hearings to discuss the issue of Radio Frequency Identification technology and whether federal

• List and Database News

  J. Marco Catalog Within the last 12 months, 89,162 consumers have made purchases from this catalog, which boasts merchandise selections of

• Pont Media Direct Opens Its Doors

  Pont Media Direct, a list brokerage and direct marketing consultancy, was launched March 15. Managing partner Stefanie Pont is leading the new firm. Pont

• AHL and THC Sign Marketing and Licensing Deal

  The American Hockey League and The Hockey Co. have formed a partnership that the league said will be the foundation of its marketing, licensing and on-ice