Chief Marketer Staff

• Agencies

  News briefs/directmag.com

  3/15 Targeted communications firm CATALINA MARKETING CORP. plans to sell its card and data-entry services business to Capture Resource Inc., a provider

• Gateway To Close Retail Stores

  Computer marketer Gateway Inc. will close its network of 188 company-operated retail stores on April 9. Approximately 2,500 retail positions will be eliminated.

• Agencies

  It’s About Time

  The cost savings of a totally digital workflow are numerous. But the time saved by print-on-demand (POD) technologies is what many printers say marketers

• Agencies

  DMA Backs Down, ATA Forges On

  The Direct Marketing Association decided last month not to pursue any further legal action in response to a federal appellate court ruling upholding the

• American Girl to Close Call Center

  (Catalog Age) The American Girl catalog division of toy giant Mattel will shut its Eau Claire, WI, call center on June 18, according to the Wisconsin

• Transcontinental CC3 Purchases Liberty Graphics

  Montreal-based Transcontinental Inc’s Transcontinental CC3 division has acquired certain assets of Liberty Graphics, a local commercial printer and direct

• Agencies

  Hilton Announces a Sweeps, Sort of

  The Age of Involvement in advertising has arrived yet many advertisers are still groping their way into it. Advertisers with no previous experience in

• Agencies

  PEOPLE POWER PAYS OFF AS FIELD STAFF BOOST RETAIL IMPACT

  In-store marketing, including P-O-P and retail merchandising, hit $17.6 billion in 2003, up 1.2% from the year before, based on PROMO estimates. For the

• List and Database News

  Art Lovers @ E-mail Addresses These 845,000 Web registrants have opted-in to receive information on offers relating to art. Selections: Age, gender, geography,

• Agencies

  Hyatt’s Online Ads Boost Reservations

  Hyatt had one goal in mind when it hired agency Carat Interactive to manage its online marketing campaigns: to increase reservations through its Web site