Chief Marketer Staff

• Radio Disney Features Jamaica Sweeps in April

  To gain listeners during April sweeps and promote Miramax’s film, Ella Enchanted, Radio Disney has partnered up with a triple team of sponsors for a Jamaica

• The Evolving Use of Television and Its Content: Study

  As different ways of watching television continue to emerge, consumers are still watching traditional TV as they slowly adapt to new technologies

• Mail Stream: A Report on Incoming Direct Mail

  Especially Yours made a fashion statement by emphasizing its secondary product line in a recent spring catalog, a selection of dressy apparel and accessories. Bread and Water for Africa, a project of Christian Relief Services, featured new inserts in a recent mailing.

• Short Cuts

  The Washington Redskins football team has tapped the Coastal Group to design, produce and distribute its Official Team, Side-line Fan merchandise catalog.

• TransFirst Acquires Credit Processing Operation

  TransFirst, a credit card transaction payment processing firm, has acquired the third party and agent bank merchant division of Fifth Third Bank Processing

• Loose Cannon: Reflections During Passover and Easter

  Roughly one year ago I ran the following column. It generated the strongest, most heartfelt response of any I’ve published in the two-plus years I’ve

• Data University Announces New Webinar Schedule

  Data University, an online information use education firm, has released its 2004-2005 Webinar schedule. Plans call for one new seminar to be released

• Wasserstein Acquires Bear Creek for $260 Million

  Japan’s Yamanouchi Pharmaceutical Co. will sell cataloger Bear Creek Corp. to investment fund Wasserstein & Co. for $260 million, according to news reports.

• Wasserstein Acquires Bear Creek for $260 Million

  Japan’s Yamanouchi Pharmaceutical Co. will sell cataloger Bear Creek Corp. to investment fund Wasserstein & Co. for $260 million, according to news reports.

• U.K. Businesses Will Be Able to Block Cold Calls in June

  Beginning this June, businesses in the U.K. will be able to block cold calling by marketing firms, according to wire service reports. The move comes in