Chief Marketer Staff

• Reebok to Acquire The Hockey Co. for $204 Million

  Reebok International Ltd. plans to acquire The Hockey Co. Holdings, Inc., a designer, manufacturer and marketer of hockey apparel and equipment, for $204

• Canon Expands Yankees Sponsorship

  Canon U.S.A. has increased its sponsorship with the New York Yankees this season to include additional stadium signage, a stadium give-away and co-sponsorship

• Kraft Foods to Distribute Tazo Teas

  Kraft Foods and Starbucks Corp. extend their distribution agreement to add Tazo teas, expanding distribution of the tea brand to thousands of supermarkets

• Most Companies Don’t Test Before Launching Campaigns: Survey

  Less than one-quarter of marketing professionals surveyed said they usually or always test marketing communciation campaigns before releasing them upon

• Dentyne Hits College Campuses

  Cadbury Adams USA representatives will be rewarding students seen carrying Dentyne Fire or Dentyne Ice gum at or near 25 college campuses over a two-week

• Fox Box Launches Turtlize Your Room Sweeps

  Sure to appeal to TV-watching boys, the Fox Box Turtlize Your Room Sweepstakes will take place April 17-23, giving kids the chance to win 99 Teenage Mutant

• Showtime Seeks Presidential Candidates for New Series

  With the 2004 U.S. presidential election looming, Showtime Networks has teamed up with Yahoo HotJobs to find potential candidates to fill the Oval Office

• Hershey Signs Latino Singer Thalia

  Hershey Foods Corp. has signed a multi-year deal with Thalia, a popular Latin singer, to help drive sales in the Hispanic market. The deal includes sponsorship

• Burger King Appoints Chief Concept Officer

  Burger King Corp. has named Denny Post chief concept officer, a newly created position, effective immediately. In her new role, Post oversees all product

• P&G May Revive Lawsuit Over Satanic Rumors

  Procter & Gamble last week asked a U.S. appeals court in Austin, TX, to reinstate its defamation case against Amway Corp. for allegedly spreading rumors