Reebok International Ltd. plans to acquire The Hockey Co. Holdings, Inc., a designer, manufacturer and marketer of hockey apparel and equipment, for $204 million, plus the assumption of $125 million in debt.
This acquisition further leverages Reebok’s licensed product expertise and brings the brand into the sports equipment market, augmenting its sports performance credentials. The Hockey Co.’s brands—CCM, Jofa and Koho—are currently sold through retail in 45 countries.
Montreal-based The Hockey Co. has a long-term licensing agreement with the National Hockey League, under which The Hockey Co. serves as the supplier of game jerseys to all 30 NHL teams. It also has the exclusive worldwide rights to manufacture and market authentic, replica and practice jerseys using the names and logos of the NHL and its teams.
The Hockey Co. also has exclusive agreements with the Canadian Hockey League, the American Hockey League and the ECHL.
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