Chief Marketer Staff

• Agencies

  Mail Stream: April 12

  Restoration Hardware launches a new garden catalog. Reason, a libertarian-minded magazine presents a soft offer of $19.97 for 11 issues with one free. And Street Rodder’s subscription offer features a hat premium, along with an add-a-third-year-for-a-penny rate.

• Beware of Becoming a Database Abuser

  Database and business intelligence technologies have revolutionized customer relationship management. Powerful interfaces provide direct marketers with the ability to access and manipulate massive amounts of data in seconds. In fact, today’s database access tools give just about anyone the hands-on ability to analyze data, draw their own conclusions, and present their findings in the form of eye-catching reports and dashboards.

• Email

  The Five Keys to Sears’s E-mail Success

  Triggered e-mails, promotions on transactional messages, improved segmentation: These are a few ways in which Sears Holdings has increased the effectiveness of its e-mail marketing in the past two years

• Innovative Health Acquires Harrington Multi Media Marketing

  Innovative Health Sciences has acquired Harrington Multi Media Marketing Inc.

• Agencies

  USPS to Test Product Sampling by Mail

  The U.S. Postal Service plans to test-market product sampling beginning next month in the USPS

• Infogroup Shareholders Accuse Board Of Selling Cheap

  Two institutional shareholders have contacted infoGroup

• Email

  Spring into Action and Refresh Your E-mail Campaign

  At home, I always start my spring cleaning with a checklist: clean the windows, sweep the garage, shake out the rugs. It

• Agencies

  Fundraising Down in ’09, But 2010 Q1 Looks Promising

  Fundraising revenues for nonprofits were down 2.3% in 2009 – a decline but not still as sharp a drop as the 2.7% recorded for 2008, the worst year for nonprofits on record.

• Bergio International to Acquire Advanced Integrated Solutions

  Bergio International Inc., a jewelry manufacturer, has signed a letter of intent to acquire Advanced Integrated Solutions Inc. (AIS), an online technology firm, to help it develop an e-commerce business.

• Impulse Buys TPB Media

  Impulse Media Inc. has purchased TPB Media, an insert media management firm, for an undisclosed sum.