Chief Marketer Staff

• Live From The DMA’s Government Affairs Conference: McHugh Given DMA Nonprofit Federation Award

  Republican representative John McHugh received the first Direct Marketing Association Nonprofit Federation Award. The member from New York includes chairing

• List and Database News

  Money Making Networks Buyers and Inquirers This newly available file contains a 75,250-name March hotline file of individuals inquiring about or buying

• Live From Chicago: Not Surprisingly, Google Projects Search Growth

  Overall increases in ad spending, global online traffic, e-commerce sales and broadband penetration are among the factors Google sees leading to fast

• Sears Posts Income, Revenue Losses

  Sears, Roebuck & Co. reported a loss of $859 million for the first quarter, down from net income of $192 million last year. The direct marketing and retailing

• Tower Direct Settles With FTC Over Privacy Violation

  MTS, Inc., and Tower Direct LLC, have agreed to settle Federal Trade Commission charges that a security flaw in the Tower Web site unlawfully exposed

• Salesforce.com to Integrate Software With Synygy’s

  Salesforce.com will integrate its sales force automation software with Synygy Inc.’s Enterprise Incentive Management (EIM) and quota management software.

• Harte-Hanks Reports First Quarter Gains

  Harte-Hanks Inc. reported net income of $18.8 million for the first quarter, up from $16.4 million last year. The database marketing services firm reported

• Precision Response to Publish Twice-Yearly Magazine

  Precision Response Corp., a provider of outsourced customer care services through its subsidiaries Access Direct and Hancock Information Group, has launched

• Live From The DMA’s Government Affairs Conference: House Staff Say No Chance for Postal Reform

  It doesn’t get more unequivocal than this: Asked whether postal reform be considered by Congress this year, the chiefs of staff for both House Democratic

• Jakks Pacific Teams up with Snapple and Lil’ Flip

  In a push to generate awareness for its TV games line debuting this spring, Jakks Pacific has partnered with Snapple and Sony Music’s Lil’ Flip for two