Chief Marketer Staff

• Brands Power Up Promos for “Iron Man 2”

  The comic-book action blockbuster “Iron Man 2”, set to open nationally in about 25 days, is at the center of so many branding, placement and buzz promotions

• Moosylvania Wins AOR for Sapporo USA

  Sapporo USA has hired Moosylvania Marketing, a promotion, digital and branding agency as its U.S. agency of record

• News Brief: Coca-Cola

  COCA-COLA: a prominent and longtime sponsor of the hit TV show “American Idol” is running a sweepstakes offering a grand-prize trip for two to Los Angles with two tickets to the American Idol Finale May 25 and 26

• Making a Business Case for Mobile Marketing

  Many marketers are overwhelmed by the technologies and terminology that fall under “mobile.” However, the foundational components of mobile marketing are straightforward, support core marketing and communications programs, and deliver clear and measurable outcomes.

• Agencies

  Real Family Values: Take a New Look at the Data Ties that Bind

  Marketers need to rethink the way they consider the total value associated with families. Historically, we’ve always approached things at an individual or a household level. And the reason was straightforward. That was typically the best level of …

• Nivea Focuses on “Touchable” Moments

  Skin and beauty care brand Nivea last week signed a deal to become the title sponsor of the AVP Pro Beach Volleyball Tour

• People In The News: Charming Shoppes, Supermedia, PulsePoint Group

  Charming Shoppes, Supermedia, PulsePoint Group have recently announced management changes.

• Agencies

  Deluxe Corp. Acquires Checks Direct Marketer

  Deluxe Corporation has acquired Custom Direct, Inc., a firm that provides direct-to-consumer checks.

• ValueClick CEO Steps Down, Replaced by Former CEO

  Tom A. Vadnais is will step down as CEO, and as a director, of ValueClick Inc.

• InfoGroup CEO To Resign After Sale: Replacement Named

  InfoGroup CEO Bill Fairfield will step down when the sale of the company to CCMP Capital Advisors is finalized, according to an internal company memo. He will be replaced by Clare Hart.