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Chief Marketer Staff

  • List and Database News

    Mother Earth News Enhanced This file contains 239,000 direct-mail-sourced subscribers to this magazine about environmentally conscious living. Selections:

  • Senate Reinstates Net Tax Ban Until 2007

    Observers are lauding the Senate’s passage of a four-year reinstatement of the moratorium on taxing Internet connections but once again called for a permanent

  • Google Files for Initial Public Offering

    Internet search engine company Google Inc. filed for its initial public offering of stock. The Mountainview. CA company said it hopes to raise $2.7 billion

  • Icrossing Names Smith Senior Director

    Search engine marketing company Icrossing has named Sharon Smith senior director of business development. She comes to the New York company from 24/7

  • Women First Makes Chapter 11 Filing

    Women First HealthCare Inc., a pharmaceutical direct marketer catering to older women, has filed for reorganization under Chapter 11 of the U.S. Bankruptcy

  • The History Channel Offers Up a Vegas Vacation

    In support of the world premiere of Breaking Vegas, The History Channel is offering up a trip for two to Las Vegas via an online promotion. Users can

  • The History Channel Offers Up a Vegas Vacation

    In support of the world premiere of Breaking Vegas, The History Channel is offering up a trip for two to Las Vegas via an online promotion. Users can

  • Unilever Sales Down 2% for First Quarter

    Unilever continues its increased marketing push despite disappointing first-quarter results. Worldwide sales fell 2% to $11 billion and sales of top brands

  • Nickelodeon Brings Tweens Mobile Entertainment

    Nickelodeon has formed a multi-year worldwide partnership with Sorrent, Inc., a mobile entertainment developer and publisher to develop mobile applications

  • Short Cuts

    Colleen Ford was promoted to sales manager of Campton, NH-based list firm FirstMark.