Chief Marketer Staff

• Marketing Services

  Byte Interactive, So. Norwalk, CT, tapped Timothy McCord as VP-director of technology and Alexandra Roda VP-director of project management. Aviatech,

• Agencies

  Marrying Ops and Marketing

  Your operations workers aren’t just fulfilling customer orders; they’re fulfilling your company’s marketing plans and communicating directly with the

• Agencies

  HOMING IN

  It doesn’t take a genius to figure out who a merchant’s best customers are: They’re the ones who shop most frequently and spend the most, of course.

• American Pop Idol

  The marriage of the Pop-Tart brand to the American Idols Live! tour can be compared to the Demi Moore-Ashton Kutcher romance. The icon had fallen under

• Agencies

  the Case for an INTEGR TED DATAB SE

  If you’re like most catalogers, you do a great job of obtaining information about your customers often down to the smallest detail of each order. But

• May 1, 2004

   

• Agencies

  May 1, 2004

   

• List and Database News

  Mother Earth News Enhanced This file contains 239,000 direct-mail-sourced subscribers to this magazine about environmentally conscious living. Selections:

• PhotoWorks Taps the Hacker Group

  PhotoWorks, Inc., the photo finishing direct marketer, has tapped the Hacker Group to help it launch a new direct marketing campaign. The budget was not

• Mail Stream: A Report on Incoming Direct Mail

  Upscale floral gift cataloger Butterfield Blooms has launched a new catalog, “Mother’s Gift of Springtime,” just in time for Mother’s Day. The Holy Family Hospital of Bethlehem Foundation has also crafted a new mailing in time for the holiday, soliciting donations to help support the facility.